Creative Portfolio

Testimonials

  • “Jodie gives 110% to everything she does and as a result, she makes magic. No matter what your needs are, without a doubt, Jodie will go above and beyond to meet and exceed them.”

    Tayler K.

  • “Our program has exceeded targets during a time that is particularly important to the success of the business, thanks to Jodie's insightful content development and management. We are well-positioned for ongoing success, and I highly recommend Jodie's services.”

    Heather R.

  • "Not only is Jodie one of the most creative, knowledgeable, and forward-thinking writers I have had the pleasure to work with, she is incredibly kind, patient, and motivated ... while seamlessly producing large volumes of beautifully written work. Her knowledge of the health and wellness field spans beyond most in her industry."

    Madeline M.

Content Programming + Community Experiences

Chopra Global

Chopra App: Journey to Well-being Guided Experience

As Director of Content at Chopra Global, I partnered across product, marketing, and growth to develop the app content strategy and content programming for a yearlong integrated content and marketing campaign designed to facilitate an improved user experience, educate and inspire the brand’s audience, and drive acquisition, engagement, and conversion. I managed app and editorial content from ideation to execution and reporting, and advised on social and paid marketing efforts.

Chopra Global

21-Day Meditation Experience

Activating the Divine Feminine

I served as the content lead for the concept, development, creation, production, and launch of Chopra Global’s 21-Day Meditation Experience with Deepak Chopra and Alicia Keys.

I worked on meditation scripts, editorial articles, and community outreach, supervised talent recording sessions, managed audio production, and drove engagement and conversions through data-driven editorial strategy and aligned marketing initiatives.

Sounds True

Sounds True One: Digital Wisdom and Well-being Platform

As Interim Head of Content and Community for Sounds True One, Sound True’s membership community and digital platform for spiritual seekers, I developed the user journey in partnership with the strategy leadership team, led content strategy and community programming, and supported marketing initiatives and member communications through sales and welcome email sequences, paid ads, platform copy, and event and campaign landing pages.

Content Strategy, Development + Management

Chopra Global

As Director of Content, I led the production of engaging, impactful audio and editorial content for the Chopra Meditation & Well-being App, Chopra.com verticals, and the Chopra Living newsletter, as well as advising on marketing initiatives and campaigns.

As a consultant, I worked across content and marketing, managing the well-being brand’s organic social media, developing digital campaigns and programs, and writing and editing email and web copy across all business lines, including the Chopra App, Ayurvedic products, and wellness retreats.

App Email, Retreat Email

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Institute for Integrative Nutrition

As Interim Editorial Director for the Institute for Integrative Nutrition, I developed the editorial strategy and calendar, managed freelance writers, wrote and edited articles, and collaborated closely with partnerships and social teams to highlight IIN’s graduates and vibrant community.

Time Timer

I supported Time Timer in developing and refining the assistive technology brand’s content and social strategy. I managed social media marketing and editorial content, cultivated influencer relationships, and coordinated public relations and media outreach. I continue to work with Time Timer as a contributing writer.

Your Super

As a consultant, I worked with Your Super to manage the vegan superfood brand’s organic social media strategy, development, and execution. I also created processes for efficient content creation, management, and reporting, and worked on content marketing projects across a variety of channels, including email, social, SMS, and web.

Email 1, Email 2

Copywriting

Healthy Minds Innovations

I collaborated with HMI for their new course launch and a proposed membership program, where I supported the creation of a seamless end-to-end content and messaging journey and developed and executed the organization’s pilot lifecycle marketing strategy through landing pages, email sequences, and auto-responder emails to drive a sold-out course launch.

Course Email 1, Course Email 2, Course Email 3

Millie Clinic

As copy lead for Lantern Growth’s partnership with Millie Clinic, a new maternity clinic bringing a modern approach to holistic pregnancy and postpartum care, I wrote lander copy and developed prospective and new client email series.

Millie Landing Page

Mother’s Market and Kitchen

Working with Lantern Growth as copy lead, I wrote the pilot email series for Mother’s Market and Kitchen’s brand refresh, including welcome, loyalty, review, at-risk, and win-back sequences and templates for a Recipe of the Week newsletter.

Recipe Email, Win-Back Email